Ella Building Blocks
85 blocks across 8 layers
Blocks
Architecture
Deployment Stack
Ella Core
The universal brain every edition inherits
Ella-ments
ICP 6-Pack
Voice Print
Anti-AI
GZ Principles
Frameworks
Brand Extract
Market Research
INHERITS
Real Estate
33 playbooks | 120+ plays
Growth
Luxury
fCMO
Plays built
Higher Ed
Plays built
SMB
Plays built
Blue Collar
Plays built
Partnernomics
Plays built
Enterprise
Plays built
RE EDITION DETAIL
Experience
Trial config
Daily cards
Bella check-ins
Welcome email
Outputs
Listing pres (53)
Buyer pres (21)
Property brief
Landing pages
Knowledge
10 brokerage guides
D-tier (property)
Market A4-A7
Integrations
ZLLW property
Redfin comps
Brandfetch
HubSpot form
FOUNDATION
Runtime / App
Auth, Canvas, Server
Sessions, PDF, TTS
Org + User Provisioning
System Building
Scanner, Play Builder
Playbook Builder
Skill Creator, Publish
Deployment Hierarchy
Edition
Methodology
Methodology
Frameworks
Plays
Author Perspective
Perspectives
Blue Collar Branding
Brian Sooy coaching lens
Watches & comments — doesn't take over
↓
Org
Brand Identity
Brand Identity
Ella-ments
Brand Voice (C1/C2/C3)
↓
Team
Function Tuning
Function Tuning
Team Ella-ments
↓
Workspace
User Context
Context
Conversations
Outputs
Voice Cascade
Methodology Voice
From Edition → via Author Perspective
Used for: Coaching, frameworks, strategic guidance
Brand Voice
From Org → via C1/C2/C3 ella-ments
Used for: Content, copy, communications
Two voices, one output
Coaching
Methodology Voice
Content
Brand Voice
Platform Perspectives
The Infinite Game
Platform-level — available to all editions. Simon Sinek lens on purpose and long-term thinking.
Perspectives are toggleable. They watch and comment — they don't take over the voice.